OneText
Success Story
1400
$71,000
37
Their Story
Disrupting SMS marketing and payments
OneText is changing the game in SMS marketing and payments by simplifying commerce. Their goal is to turn phone numbers into a convenient payment option, making it easier for brands to increase sales with automated text purchasing.
In addition to facilitating transactions, OneText provides SMS marketing tools that allow companies to engage customers with promotional messages, encouraging them to make purchases. The platform aims to blend marketing with seamless payment solutions, enhancing the customer experience.
Their Goal
Generate leads for ABM campaigns and business development
OneText uses content generation, affiliates, and influencers in the marketing space to talk about their product and generate traffic.
To better understand how each channel is performing and ensure they are attributing leads to the right affiliate, each marketing channel is tagged with UTM tags and custom referral links.
To take their attribution a step further, One Text wanted to know who exactly was visiting their site and enrich their overall contact data. They also wanted to generate additional leads for their ABM campaigns and business development outreach.
Their Solution
Visitor identification and B2B contact enrichment
OneText leveraged the capabilities of Customers.ai for advanced website visitor identification and B2B contact enrichment.
By integrating B2B by Customers.ai, OneText was able to capture comprehensive details about each website visitor who showed potential as a lead. This included not just basic information like business and personal emails, but also LinkedIn profiles, company sizes, and phone numbers.
Moreover, each contact from Customers.ai included a UTM tag and referral link that could be used to attribute each lead to a specific campaign or ambassador who drove that traffic.
To streamline their operations and ensure immediate engagement with these enriched contacts, OneText utilized Customers.ai’s integration with Salesforce and Slack. This enabled the instant rotation of contacts to the relevant team members, ensuring that leads were engaged swiftly and efficiently.
Their Success
$71,000 attributable MRR added to sales pipeline
- 1,400 new warm leads were identified and added to ABM and outreach campaigns.
- B2B contact enrichment data helped OneText to focus on lead quality, resulting in 37 qualified trials.
- $71,000 in attributable MRR was added to the sales pipeline through new leads.
Solutions Used
