Home Electronics Case Study
How Cove Generated $380k and 60% Lift in Returning Shopper Metrics Using Accurate Visitor ID
Cove Smart, a smart home security brand using Klaviyo, recognized 60% more returning shoppers, generated $70,000 in incremental flow revenue, and added $380,000 revenue in 6 months using Customers.ai’s accurate website visitor identification to reach otherwise invisible shoppers.
The Challenge
Like many DTC brands, Cove Smart faced a common challenge: tracking shoppers across sessions, devices, and touchpoints.
With privacy changes and data limitations, it was hard to get a full and actionable view of the customer journey. Recognizing high-intent returning shoppers for winback campaigns was limited by Klaviyo’s expiring cookies, putting a ceiling on their customer LTV.
To drive more sales and grow revenue, Cove Smart set out to fix this. Their goal was to accurately identify their new and returning visitors so they could trigger timely email and SMS flows that convert.
The Fix: Customers.ai Data Detox
With guidance from Nord Media and a deep-dive audit from Larry Kim, CEO of Customers.ai, the team initiated a full Klaviyo detox. No changes were made to Haverhill’s flow logic or campaign creative—only the identity data pipeline was overhauled.
What changed?
- The legacy ID tool was removed
- Customers.ai was installed for accurate identity resolution
- Segments were rebuilt around verified, high-intent contacts
- Inactive or suspicious profiles were suppressed
Within weeks, the results were dramatic:
- Spam complaints dropped 90%
- 131% increase in Browse Abandoned revenue
- $52k incremental flow revenue in 30 days
The Results
$380k
Incremental revenue
$70k
Incremental flow revenue
10%
Increase in flow revenue
60%
Lift in identifying returning visitors
32x
Return on Investment
“Watching our email performance decline was incredibly frustrating, but we didn’t realize how much poor data was to blame. Customers.ai turned that around almost overnight with no changes to our flows, just better data. The impact on revenue was immediate. In one month, CustomersAI has generated nearly half the revenue that Revenue Roll generated in over five months.”
Why Customers.ai Worked
Accurate visitor tracking and recognizing repeat shoppers used to be a blind spot for Cove. Customers.ai filled that gap, helping to increase recognition of returning shoppers by 60%, increasing emails sent by flows 10%, and giving Cove a lift of $70,000 in recovery flows alone.
3x higher identity match accuracy
3x more revenue per ID
6x fewer spam complaints
“We leverage Customers.ai high-accuracy identity resolution with our clients and the results have been undeniable: Higher flow revenue, fewer complaints, and a much clearer view of who’s actually shopping.”