Commercial Real Estate Company

In the first 60 days using Customers.ai’s X-Ray tool, a Commercial Real Estate company generated $67k in LTV revenue. They saw 60x ROI, reduced their customer acquisition cost by 93% and unlocked digital marketing attribution to in-person sales.

Success Story

The commercial real estate company used X-Ray to reveal the contact information of anonymous website visitors and run targeted automations to engage leads.

They also used the X-Ray data to attribute in-person sales to the online marketing campaign that generated them. This previously difficult-to-find information is an invaluable tool for improving future marketing efforts.

$67,000

LTV revenue generated

60x

Return on investment

93%

Decrease in customer acquisition cost
Their Goal

Attribute In-Person Sales to Online Marketing Efforts

Most of the commercial real estate company’s marketing efforts are online but most of their sales are in-person. This made learning which of their campaigns were most effective difficult. Their goal was to have their cake–super-powerful digital marketing tools–and eat it too–learn where their in-person sales were coming from.
Their Solution

Prospecting Data & Automated Outreach Campaigns

The commercial real estate company set Customers.ai’s X-Ray tool on their website. It reported the contact information of anonymous visitors along with which pages they viewed and which link referred them.

When a customer made an in-person purchase, they were able to cross reference that information with reports from Customers.ai to track which marketing campaign led to the sale.

Their Success

They generated 4300 warm leads in 60 days.

On top of gaining invaluable insight into their marketing efforts, they had impressive success with Customers.ai’s lead generation and Sales Outreach Automation tools.

This reduced their customer acquisition cost from $245 to $23, a 93% decrease.

These improvements amounted to $67k in LTV revenue and a 60x ROI on their Customers.ai costs.

Tools Used

X-Ray Website Visitor Capture
Signs of Life Detector
Sales Outreach Automation
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