Using a text blast service can get your marketing message to your audience quickly. In fact, 90% of SMS messages are read within 3 minutes of being sent.
And 70% of customers say SMS is a good way for businesses to get their attention.
In addition to reach itself, text blast services are cost effective.
15 Text Blast Service Facts
- What is an SMS Blast Service?
- Is text blasting legal?
- Do shoppers like text messaging with businesses?
- Do text blast services work for business?
- What kinds of messages can businesses send via text blast?
- How much does a text message blast cost?
- The difference between SMS vs MMS messages
- The 8 most effective ways to grow a text blast opt-in list
- What makes text blast messages most effective
- How businesses respond to text blast replies
- How to avoid getting blocked by carriers
- How to send a text blast
- How to add links to text blasts
- How to evaluate text blast services for business
- How can I text blast for free?
Text Blast Service Fact #1: What is an SMS Blast Service?
A text blast service is a platform that allows you to send bulk SMS messages to a large number of people simultaneously. This can be an extremely effective way to promote your business, product, or event.
Text Blast Service Fact #2: Is text blasting legal?
It’s imperative that you follow the Telephone Consumer Protection Act rules and regulations when doing text message marketing. This includes opt-ins, unsubscribers, and more.
These set of rules are specific to the United States marketing rules and regulations for text blasting and it’s important for you and your business to understand the regulations based on where you are doing text message marketing.
Text Blast Service Fact #3: Do shoppers like text messaging with businesses?
Absolutely yes, millennials especially. Millennials prefer to receive text messages from companies because it is more convenient and at their own convenience.
It’s also a great way to send reminders, appointments, surveys, coupons, promos, etc.
Plus, they are more inclined to shop with a company that offers text message marketing as a customer service option.
Text Blast Service Fact #4: Do text blast services work for business?
Yes, text blast services work for businesses. SMS marketing is an effective way to reach out to customers and promote products & services, create surveys and reminders and more.
By sending text messages to a customer’s phone, a business can connect with its target market in a very personal way.
Text messages are also more likely to be read than emails, so they are a great way to get your message across quickly and effectively.
As if you need any further persuasion to begin text message marketing, but just in case, check out our top 60 SMS marketing statistics.
Text Blast Service Fact #5: What kinds of messages can businesses send via text blast?
It’s important to get your marketing message in front of customers in real-time. There are a variety of messages that business can send via text blast, including:
- Welcome message
- Sales and promotions
- Status updates
- Appointment reminders
Take a closer look at our top 10 messages you can send to your customers.
Text Blast Service Fact #6: How much does a text message blast cost?
Text message blasts cost a fraction of the price of traditional email marketing campaigns. The cost will vary based on the number of recipients.
When looking for a text blast service, be sure to check their tier levels and plans to see which suits your business needs.
With a text message blast, you can reach your audience quickly and easily, without breaking the bank. So what are you waiting for? Start planning your next text message campaign today!
Text Blast Service Fact #7: The difference between SMS vs MMS messages
The biggest difference between SMS and MMS messages is that MMS messages can include multimedia content, such as photos, videos, and audio clips.
SMS messages are limited to 160 characters, while MMS messages can include up to 300 characters.
MMS messages may also be sent over a data connection, while SMS messages must use a cellular voice connection.
Text Blast Service Fact #8: The 8 most effective ways to grow a text blast opt-in list
Keep these key points in mind when trying to grow your opt-in list:
#1 Upload your contact list into the platform for easy blasting
#2 SMS website popup
#3 SMS opt-in keyword
#4 Social media integration
#5 Ad integration
#6 CRM integration
#7 Drip sequence campaign
#8 Personalize your message
These are just a handful of effective ways. I recommend reading The Complete Guide to Business Text Messaging for Growth in 2022 to get the latest and greatest insights.
Text Blast Service Fact #9: What makes text blast messages most effective
Take into account multiple factors when reviewing results of your text message campaign.
- Short and sweet messages (under 100 characters)
- Personalize your messages to create 1:1 relationships
- Use emojis to empathize with your customers
- Creating a drip campaign allows you to schedule multiple messages and continuous engagement
- Set your sms subscriber journey on autopilot to increase engagement and conversions
Text Blast Service Fact #10: How businesses respond to replies to text blasts
Text blast services are not only great for getting your message out to a large number of people, but they can also be used as a customer service tool.
- Use an SMS bot that can answer FAQs in replies (you’ll want to have your live chat team on standby for any real-time questions that cannot be answered by the SMS bot)
- You need the ability to view and respond to conversations via Android or iOS mobile app
- Ensure you are also able to view and respond to conversations in a web app for desktop
- Get notifications when the conversation needs a follow-up
Text Blast Service Fact #11: How to avoid getting blocked by carriers
While text blasting is a great way to get your message out to a large number of people, there are ways to help ensure that your messages do not get blocked.
First and foremost, make sure you are not sending too many messages too often.
Most carriers have limits on the number of messages that can be sent in a given period of time, and if you exceed those limits, your messages may be blocked.
Another thing to keep in mind is the content of your messages. Make sure that they are not too promotional or spammy, as this is another common reason for messages to be blocked.
Use a reputable text blasting service like Customers.ai, which has a high delivery rate and is unlikely to get your messages blocked.
Text Blast Service Fact #12: How to send a text blast
In 5 easy steps using Customers.ai Chat Blaster, I show you how to send a text blast.
Step 1: From the Customers.ai editor, go to the left-hand toolbar and select SMS
Step 2: Select Marketing Automation and then click on Chat Blaster
Step 3: Fill out the SMS Chat Blast information
Step 4: Create the content of the text message blast
Step 5: Send the text message blast
Text Blast Service Fact #13: How to add links to text blasts
A quick, 3-step process will show you exactly how to add a link to your text blasts.
Step 1: Use a link shortener (bitly, ow.ly, TinyURL, etc.)
Step 2: Build your text message campaign
Step 3: Send it and track results
It’s that simple! Start adding links to text blasts immediately.
Text Blast Service Fact #14: How to evaluate text blast services for business
When it comes to choosing the best text blast service for your business, consider the following:
- Detailed analytics should be available on the platform
- Join a platform that offers customer support
- Ensure platform integrations with your software
- Ability to segment and tag audiences for proper targeting
- Choose a platform that syncs your channels (multi-touchpoints)
Text Blast Service Fact #15: How can I text blast for free?
With Customers.ai, you can claim your free SMS Build & Blast campaign!
We’ll help you set up your campaign and do a complimentary text message blast to 1,000 contacts from your database.
You’ll find Customers.ai’s SMS tool easy to use and perfect for your marketing campaigns. What are you waiting for, request your free trial now!
FAQs about Text Blast Service
What is a text blast service?
A text blast service is a platform or software that allows businesses and individuals to send a large number of text messages simultaneously to a group of recipients. It is commonly used for promotional campaigns, announcements, reminders, and other mass messaging purposes.
How does a text blast service work?
Text blast services typically utilize bulk SMS technology, enabling users to upload a list of phone numbers or select contacts from their address book. The service then sends the same message to all recipients in the list, ensuring quick and efficient delivery.
What are the benefits of using a text blast service?
Using a text blast service offers several advantages, including cost-effectiveness, high open rates, instant delivery, and increased engagement. Text messages are more affordable than other marketing channels, have higher open rates, are delivered almost instantly, and tend to generate higher engagement rates.
Can I personalize messages with a text blast service?
Yes, many text blast services allow you to personalize messages. You can insert variables such as recipients’ names or other custom fields to make the messages feel more personalized and targeted.
Are there any legal considerations when using a text blast service?
Yes, it’s important to comply with applicable laws and regulations when using a text blast service. Ensure you have proper consent from recipients to receive text messages, and familiarize yourself with any local or national regulations regarding SMS marketing.
What should I consider when choosing a text blast service?
When selecting a text blast service, consider factors such as pricing and plans, user interface, delivery rates, and integration options. Compare the cost and features of different providers, ensure the platform is user-friendly, look for high delivery rates, and check if the service integrates with your existing software or platforms.