10 Secrets to Build a Clubhouse App Lead Generation Funnel

Holy crap folks, I just got 10,714 leads from the new Clubhouse app — practically in my sleep! There’s a lot of hype around Clubhouse, and I’m starting to believe it now that I’ve discovered the secrets to building a Clubhouse app lead generation funnel.

I’ve only been engaging on Clubhouse for a few weeks now, but the results have been pretty amazing. 

It’s hard for me to even believe, but by using the Clubhouse lead generation funnel, my reach on Instagram has almost quadrupled!

Wait, what? Instagram? Don’t worry, this will all make sense in just a minute. And I assure you, this is by far the best way to build a lead generation funnel from your engagement on the Clubhouse social app.

But (yes, there’s a but)…here’s the problem:

It’s not as easy to build a marketing funnel for Clubhouse as it is for other social media platforms. And here’s why:

• There’s no advertising on the Clubhouse app.
• You cannot send direct messages (DMs) to your Clubhouse social network.
• Links added to the Clubhouse app are not clickable.

What does this mean? It means that you cannot direct traffic from Clubhouse to your marketing funnels. Which, of course, makes lead generation a challenge.

However, I’ve learned the secret to how to build a Clubhouse app lead generation funnel, which I’m going to share with you in this article.

In fact, I’m going to show you exactly how to create a lead generating machine from the Clubhouse app. Here’s what we’ll cover together:

• What is the Clubhouse social app?
• What marketers need to know about the Clubhouse app.
• 10 tips to build a lead generation funnel from the Clubhouse social network.
• How to get started on the Clubhouse app.

Let’s start with what the Clubhouse app is all about, and why it’s so hot right now.’ ?

What is the Clubhouse Social App?

So, what is Clubhouse?

Clubhouse is a social media app that has a unique and attractive value proposition. Think of Clubhouse like live-streaming meets podcasting. Clubhouse app users can join or create chat rooms focusing on a wide range of topics, and conversations are audio-only.

Clubhouse delivers an audio-only social experience in a virtual event format, on a massive scale. How massive? Well, as of February 2021, the most updated stat estimates +2 million monthly active users on Clubhouse. However, the true number is likely much higher than that.

At any given time, there are a few thousand rooms where people from around the world are holding conversations about different industries, professions, and interests on the Clubhouse app.

The voice-only element of Clubhouse is similar to podcasts, which are played on demand. However, the long-lasting nature of Clubhouse’s content plays on FOMO (fear of missing out). Clubhouse conversations are live and not recorded for playback. So, if you’re not in a Clubhouse room, you’ll miss what’s happening.

Also, Clubhouse makes it easy for people to find each other and assemble, therefore making it possible to connect with people you might not otherwise get a chance to bump into or speak to. For the ambitious natured individuals out there, the thirst for advice about partnerships, hiring, investments, and influence is strong with this one.

In my analysis, there are three key factors that make the Clubhouse app a brilliant and coveted social media platform:

1. Fear of missing out (FOMO)
2. Exclusivity
3. Opportunism

People are spending a lot of time on the Clubhouse app, anticipating and looking for conversations about topics they’re interested in — whether that’s to listen in or take the spotlight.

What Marketers Need to Know About the Clubhouse App

If you’re a marketer or business owner, the Clubhouse social network presents an amazing opportunity to establish yourself or the brand as a go-to resource where you can promote products, services, or events.

Opportunities to share your brand story or your founding story, connect with customers, get product feedback, run impromptu focus groups, and generate marketing awareness are ready for the taking on Clubhouse.

Simply by providing a lot of value, you can become very well-known for the quality of your advice and develop real-world connections that lead to business.

How to Get Leads from the Clubhouse Social Network

Today I’m going to show you how to make Clubhouse a lead generating machine by building a unique marketing funnel, in detail.

But here’s the short version of how to build a Clubhouse app lead generation funnel:

1. Build a following on Clubhouse.
2. Send traffic to your Instagram profile with CTAs in your Clubhouse bio.
3. Have Clubhouse users DM or use Messenger to contact you on Instagram using a keyword.
4. Use Customers.ai messaging automation to respond and send traffic to your marketing funnels.

So, without further ado, here are 10 Clubhouse marketing secrets on how to put the Clubhouse lead gen funnel into effect!

#1. Clubhouse App Lead Generation Funnel: Build a following on Clubhouse

Stick with me here if you’re interested in waking up to endless ‘new follower’ notifications like in the following screenshot I took yesterday:

I literally would have to take a few hundred screenshots to show you all of the notifications from the past week. It’s crazy, and that’s why a big reason why I’m writing this article.

In order to build the most successful marketing funnel possible on Clubhouse, you’ll want to have a follower base and some valuable connections.

Unlike Twitter and Instagram, in particular, you need to be more strategic with the people, rooms, and clubs you follow on Clubhouse.

This gets at the name of the app itself: Clubhouse.

If you remember The Little Rascals “He-Man Woman Haters Club”, there was a clear demographic that Spanky and Alfalfa had in mind. ?

So, In order to surround yourself with the right people, think about building a Clubhouse that has rooms filled with people who match your interests. To help build your own (non-misogynistic) Little Rascals clubhouse, think of your account and the groups attached to it the same way you think about creating a custom audience for one of your marketing campaigns.

So if you plan to use the Clubhouse app for business, target the rooms and clubs most likely to be filled with your prospective customers.

Once you’ve updated your bio and followed enough of the right people, Rooms, and Groups, it’s time to get people to follow and engage with you! This is what we’ll talk about for the remainder of this article.

Here are just some of the ways to build a following on the Clubhouse app:

• Optimize your Clubhouse Bio for building a network.
• Collaborate with other like-minded individuals.
• Drop “knowledge bombs” in the big Clubhouse rooms.
• Add multiple calls to action (CTAs) in your Clubhouse bio.
• Issue business announcements on Clubhouse.
• Gain influence by hosting a Clubhouse room.

By creating rooms on topics you’re passionate about and providing valuable conversations, you can quickly establish yourself as an industry expert.

And don’t worry, we’re going to dive deeper into each of the above ways to build your Clubhouse following. Just keep reading!

#2. Clubhouse App Lead Generation Funnel: Use Clubhouse Engagement Pods

By creating rooms on topics you’re passionate about and providing valuable conversations, you can quickly establish yourself as an industry expert. I’ve heard these referred to as Engagement Pods as well.

First of all, you need to get social with some other influencers in your space on Clubhouse. This should be easy because everyone benefits by teaming up and leading discussions as a team.

So, start engaging with people who you’d like to team up with on Clubhouse by starting a Room.

So, here’s what you do: Create a Room (AKA make an Engagement Pod) in order to engage as a team. I do this often with other startup leaders and digital marketing influencers. This triggers the Clubhouse algorithm to tell more people to join because now I have multiple influential people with followings, all in one Room.

Watch as your Clubhouse Room starts to fill up with people looking forward to what you and your buddies have to say. It’s great.

Users can check out your profile and follow you. Next time you go live, your audience will receive a push notification so they can tune in. And the more you do it, the bigger the audiences get. It’s like a snowball effect.

Besides building a community of potential customers, you can also grow your business by networking on the app. Engage with other entrepreneurs and influencers to develop invaluable business relationships in a new format.

#3. Clubhouse App Lead Generation Funnel: Drop Knowledge Bombs in the Big Clubhouse Rooms

If you’re feeling confident and know your stuff on a certain topic of discussion on Clubhouse, here’s what to do:

Join one of the big Clubhouse Rooms and make a splash by dropping one or two knowledge bombs. Contribute some value, tell people what to do to learn more, and you’ll start blowing up. It’s actually quite simple.

For example, let’s say you’re an insurance broker and there’s a Clubhouse Room scheduled to talk about one of your favorite subject matters. Raise your virtual hand when it’s the right time and provide some value to the audience.

When you’re done dropping knowledge, say something like this: “Hey, I’m Larry. The ‘insurance ninja.’ If you need help getting the right plan for your business, I can help. Go to my Clubhouse bio and find my Instagram link. Send me a DM (direct message) using the word NINJA and I’ll send you my best information and a time to chat.”

Here’s another strategy:

If you hang around on Clubhouse long enough, you might see one of the founders pop in to ask for feedback on a new feature.

Take a page out of their playbook and do the same thing with your audience.

Create a Clubhouse Room and ask for feedback on your latest business idea. You may instantly have other entrepreneurs weigh in if they think your idea is a miss or the next big thing.

Or, what if you have a business problem you’re struggling with? Start a conversation and see what solutions your peers recommend.

Then, do the same thing:

• Tell them where to connect with you and to find your Instagram link in your bio.
• Give them a keyword to use in their DM to you (this is crucial for the automated steps of your Clubhouse marketing funnel).
• And let them know what they’ll get in return.

Here’s an example in Clubhouse marketing Tip #4…

#4. Clubhouse App Lead Generation Funnel: Link to Instagram from your Clubhouse profile

Here’s how I’m executing on the CTA in step #3 of how to build a marketing funnel for Clubhouse.

In my Clubhouse bio, at the bottom, I’ve included the following CTA: Need help building out a chat marketing strategy? DM “clubhouse” to my Instagram for more info!

You could make the CTA using this simple template: “Need help [value proposition]? DM “[keyword]” to my Instagram for more info!”

We do this because your Twitter and Instagram links are the only clickable links you can add to Clubhouse. And, since you can easily send a DM or chat in Messenger on Instagram, you’ll want to send the traffic to your Instagram page.

#5. Clubhouse App Lead Generation Funnel: Use multiple CTAs (calls to action in your Clubhouse profile

There are a handful of opportunities to broadcast CTAs on Clubhouse.

We’ve already covered how to verbally direct listeners to your Clubhouse bio, as well as adding a clear CTA to your Clubhouse bio pointing to your Instagram account.

And if this sounds a bit hacked together, it’s because it is. Clubhouse doesn’t make it easy to direct traffic away from the app.

However, it works! You’ve got trust me on this one. Better yet, here’s some more social proof for you where you can see my Instagram inbox and how people are sending me DMs using the keyword “clubhouse”, which is specified in my discussions and Clubhouse bio:

I’m telling you, they just keep rolling in, and you have to get this funnel set up ASAP.

But there’s additional real estate to place your call to action on Clubhouse. For example, place your Clubhouse CTA directly on your profile photo:

The point I’m trying to make should be clear by now. Make sure people know exactly how to get in touch with you, and do so in multiple places on Clubhouse.

This is 100% necessary if you want to build a Clubhouse app lead generation funnel that works.

#6. Clubhouse App Lead Generation Funnel: Sign-Up for Customers.ai and the Instagram Beta

Once your Instagram inbox begins to overflow with messages from Clubhouse users, you’re going to need a tool to respond and direct them to your marketing funnel. 

Sign up for sign-up for Customers.ai, because you don’t want someone manually responding to all these leads. Instead, use Customers.ai multi-channel chatbots to automatically reply to all your Instagram messages and send your Clubhouse leads into your marketing funnels!

This is where that keyword you added to your Clubhouse profile comes into play. You can create autoresponders in your Customers.ai Instagram Messenger bot to trigger every time that keyword is used in your inbox.

#7. Clubhouse App Lead Generation Funnel: Use Instagram messaging automation to manage Clubhouse leads

By adding Customers.ai’s Messenger tools for Instagram and Facebook to your MarTech stack, you’ll be able to send your Clubhouse leads directly into your marketing funnels — automatically.

As of February 2021, Customers.ai Instagram tools are still in Beta. However, I’m using the auto DM Triggers for Instagram already, so when my Clubhouse leads send me a DM on Instagram using the keyword “Clubhouse”, I automatically send them to this guide.

In addition to cross-channel messaging with the merge of Facebook Messenger, many new features are coming to Instagram. Most notably for digital marketers and agencies alike is the ability to seamlessly connect with people across Instagram and Messenger by using either app. That means more leads, sales, and engagement.

Test it out for yourself (on a mobile device) by visiting Customers.ai’s Instagram page (@Customers.ai.ai) and choosing the Message button!

Here’s an example of the Customers.ai Instagram Messenger chatbot in action, just in case you can’t test it out for yourself:

To explore all the options, you can restart the bot by simply typing “Start over”.

Customers.ai is poised to be first to market with high-quality Instagram tools for messaging automation and customer support. So get on the list to use Instagram chatbot automation first!

Set a Messenger greeting message for all the direct messages to your Instagram account. There are multiple Instagram auto-reply options to choose from in Customers.ai that you’ll find here: 5 NEW Types of Instagram Automated Messages to Scale Instagram Marketing.

One of the best new Instagram Tools features from Customers.ai is the Instagram Story Mentions tool which allows you to both:

1. Automatically reply to any Instagram Story that your Instagram handle is mentioned in, and
2. Add a link to Instagram Stories.

Prior to Messenger coming to Instagram, there was a big gap for marketers trying to leverage Instagram messaging with their funnels: Instagram DMs didn’t feature a developer API that allowed for private messaging at scale.

But all of that is about to change.

Soon, businesses can reach an incredible number of engaged Instagram users with the tools enabled through the Messenger API. Messenger API support for Instagram means businesses and developers can now manage their customer communications on Instagram at scale.

For more on Instagram and Instagram Messenger for marketing, in particular, check out these super helpful Instagram marketing tips!

#8. Clubhouse App Lead Generation Funnel: Issue business announcements on Clubhouse

Once you start to grow an audience on Clubhouse, you can use the app to announce company news.

Let’s say you’ve decided to switch to more sustainable, eco-friendly suppliers. You can create a chat about your business decision and educate people about why you made it. It gives you a chance to bring your brand values to the forefront and have meaningful discussions with your audience.

Got a launch coming up? Create a room and announce your new product or features. It may prove an excellent way to build anticipation with your community and get instant feedback. 

Furthermore, someone might recommend a tweak or a feature they would like to see. You can use Clubhouse’s format for crowdsourcing ideas.

#9. Clubhouse App Lead Generation Funnel: Gain Influence by hosting a Clubhouse Room

Should you participate in any Clubhouse chat, you might become a moderator, giving you the power to call others onto the stage. If none of the current conversation topics appeal to you, you can start your own room.

When you create a room, you automatically become a moderator for that room. As moderator, you control who comes up on stage, you can mute people, and you can give other people the role of moderator.

As host, your goal is to bring order to the room and anticipate what the audience needs.

Sometimes, that might mean taking a short break, during which you prompt the audience to follow your moderators. When you welcome everyone back, you might prompt them to ping someone they know into the room.

You’ll also want to take advantage of the diversity in Clubhouse’s global audience. Include voices of people from around the world who have different perspectives to make your conversations more interesting, relatable, and valuable to your audience.

#10. Clubhouse App Lead Generation Funnel: Follow Larry Kim @marketingceo

Want more marketing tips for Clubhouse and other prominent marketing channels? Follow me at @marketingceo or search for Larry Kim. 

I’m highly active on the Clubhouse app with other top-notch marketers such as:

• Dennis Yu: @digitalceo
• Neil Patel: @neilpatel
• Eric Siu: @marketingschool

How to Get Started on the Clubhouse App

At the moment, Clubhouse is an invite-only app. However, as of February 2021, it’s much easier to join Clubhouse. Chances are you know someone that’s active on the Clubhouse app. 

So, how do you get an invite to the Clubhouse app? Ask friends and contacts on Facebook, LinkedIn, or Instagram and let people know you want in. It’s that easy. 

That said, you can download it from the Apple store, reserve your username, and join the waiting list.

Upon receiving your exclusive invite to the Clubhouse app, you’ll have instant access to all the ongoing conversations.

When you select a room, you’ll start to hear the chat. If you want to jump in, raise your hand for the speaker to invite you up onto the “panel” to join the discussion. 

Otherwise, you can hang back and soak in what everyone is saying. And, unlike social media that rely on text or video, you can listen while driving, cleaning, or completing whatever other tasks are on your to-do list.

If you want to diversify your feed, search for keywords you’re interested in and follow people who come up in the results.

Another way to find interesting content is to adjust your settings:

• Go to your profile
• Tap on “Settings”
• Tap on “Interests”
• Select the categories you want to see in your timeline

Clubhouse App Lead Generation: Important Next Steps

Ready to get rolling with chatbot marketing lead generation tools?

See all the tools in Customers.ai’s multi-channel chatbot platform by creating a Customers.ai account.