Rather read than watch?
Below is a transcript of the Chatbot Marketing Training Course by Customers.ai and Isaac Rudansky, of Adventure Media. Get the full course here and become a messenger marketing master.
Howdy Chatbot fans and welcome back. Now that we have our first chat blaster built, we’re gonna go inside Mobile Monkey create our first chat blast and actually launch it live. So let’s go into Mobile Monkey and see how to do this so remember that the bot builder is where all your pages live, but it’s not where other things live.
this left-hand menu is where you’ll find all the different features and functions of getting leads and blasting your chat blasts and drip campaigns out to the leads and out to your contacts.
This is going to live under marked marketing automation. The first option under marketing automation you click chat blaster.
Now, we have a couple of previous chapters that have gone out in this Mobile Monkey chat bot account and I’m gonna go here and create a new chat blast.
If you guys for the first time if you’re following along with me for the first time, this is what you’re gonna do. New chat blast and we have a couple different options here that we need to configure. So the name is important because you want to be able to reference this later on.
I’m gonna type in SM special coupon. I usually use QQ to indicate that I started off with a quick question as opposed to starting off with just a marketing text widget giving the information upfront because that different, then I’d like to see how those different types of chat blasts actually perform. It gives you really good data moving forward.
You could put a date if you want to. I’m gonna leave that out for now because I recognize what this is, and maybe I’m gonna put dog gif or something like that because that helps me really remember what this chat blast was real quick.
I’m gonna do all contacts. I’m gonna send this one out to everybody, and what’s very important is you have to choose the page that the blast that you’re blasting.
The Welcome page is that default page we’re not blasting. If you click the drop-down you have a, you’ll see a list of all the, and this could be a few of this could be hundreds of pages that are in your Mobile Monkey account.
You could search for the page that you’ve labeled or you could just scroll down to where it is in this list, and that’s what also makes groups so helpful because these dropdowns and these dropdowns appear in a number of different places inside Mobile Monkey.
These dropdowns are all organized by group, so that hierarchy that structure makes it really easy to find things.
I’m gonna go down to my chapped lasts Facebook course right and I have that one page so for mania coupon SM special 20%, and I’m gonna not test this blast because I’ve tested the blast already, and I need to mark a purpose.
We’re gonna talk about purposes a little bit later in more detail. For now and in most cases, just select non-promotional subscription. That’s the option you want to choose nine out of ten times.
I’m gonna choose a sentence immediately. if you are busier you’re on the road you or you’re just doing a lot of work at once, you could send these blasts later, so it’s sort of like a hybrid between a blast and a . It’s like the same way in Mail Chimp you could send a blast later. I could schedule this for later today or tomorrow or whatever it is, in a few days.
if I know that there’s an important event that’s coming up that’s related to my company’s industry or just internally at my company or there’s other promotions that are being run or for whatever reason we want to make this let’s say have this done in conjunction with a different type of ad campaign that’s running on Google or is running on radio or whatever it may be, I might want to schedule this these blasts to go out at different times, but for our cases and in most cases when you do in chat blast, you’re gonna send it out immediately.
Once we click this button, there’s no turning back. This blast is being sent out to 1300 real contacts of our company’s Facebook page, and I’m going to teach you how to monitor that as it happens.
We’re gonna click send, and we’re gonna confirm, and there’s no going back.
Before sending out this blast we’re seeing a warning sign here up about chat blast detail, and I think I know why that is because I’m currently using this all contacts audience inside a different drip campaign or inside a different chat blast campaign that’s currently running that currently has these contacts in the queue.
If I hover over, we’ll see what the issue is, and yes audience is in use for another active campaign. So I could create a new audience that’s the same contacts. I could also create use this audience which is untitled which is the same 13 18 contacts. This might also be in use for another campaign.
Let’s try to use all contacts July 17th. We’re gonna try to use this audience and we’re gonna click send double-check all my settings, and I’m gonna show you how to create these audiences once we get to the audience section of the web. There it is it’s going out.
Now, I’m gonna go into Facebook manager, and we’re gonna be able to see these chat blasts coming to our customers if we monitor the Inbox, and we’ll just take a quick peek because it’s exciting. I want to see you two make sure it’s working. I go into the Facebook manager and I could see all these messages going out. I go into Facebook Messenger and I see all these messages going out.
We’re gonna see some people unsubscribe some people interact and we just get a sense of what’s happening here. I’m just gonna pick look at they’re all popping in. there’s tons of them going out. See how exciting this is like we literally sent out okay here so we sent a Jif let’s grab this one we sent a gif. Unsubscribe here sent a gift.
So two to three we got we have people responding. People are actually like engaging with this chat bot immediately like this is real-time recording this course in real time. This happened nine seconds, 15 seconds after we sending it out.
People are like getting marketing materials, they’re engaging, and they’re answering our questions.
600 people just got this message and it’s gonna be personalized with name, and now we’re getting information about what products they’re gonna click on. We’re gonna see where the traffic comes through Google Analytics. This is wild stuff. Here we sent another gif this person I’m subscribed. That’s okay we’re gonna get someone’s unsubscribes.
I told you before that when w—in the previous whiteboard, drip campaigns are going to be much more subtle less unsubscribers. Chat blasts are aggressive right like we’re like really getting in there we’re trying to sell we’re trying to do the dirty work, and we’re gonna turn some people off but we’re gonna attract more people. That’s sort of the game of chat blasts. Really exciting. Here no idea a few lol, but I moved in a new living area old furniture is in basement.
People are actually talking to us like, how crazy is this? How many did how many hours a day do you think you spend on your couch? I’m trying to decide which one I want lol.
a real chat person on Sofa Mania team is gonna take over this chat and respond because like she’s actually sending like a real message. Let’s see anything else interesting here.
Obviously, not everyone’s gonna respond within the first few minutes, but as you’re seeing, quite a number of people are responding right away.
Unlike email that has all these aggressive filters like this stuff is getting to everybody. When I send a tap last to my contact list, it’s everyone in messenger unless they’ve recently unsubscribed, is receiving these messages. It’s powerful it’s powerful.
You’re getting your brand in front of people where they are on their mobile phones in the most popular messaging app in the world right now by a long long long long shot.
Very cool stuff. Let’s see here four hours okay. We sent him the information and we’re rights unsubscribe you’re annoying.
Exactly like that’s gonna happen with chat blast and that doesn’t mean you did anything wrong. Some people are gonna be annoyed which is why they have the option to unsubscribe, and it work.
They click stop it they click, they type to stop, they click on subscribe and you told us you’re annoying, so it’s okay.
We could write back now and say like we apologize didn’t mean to annoy you, and obviously I’m not a Facebook community manager, but hey I’m here why not, like it’s really cool stuff. This person I don’t know why do you want to know.
I’ll tell you why because we want to keep you now on our audience list for longer because you’ve engaged with our bots
So that’s really cool marketing at play, right?!
