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Below is a transcript of the Chatbot Marketing Training Course by Customers.ai and Isaac Rudansky, of Adventure Media. Get the full course here and become a messenger marketing master.
Howdy chatbot fans and welcome back.
We’re going to build our Messenger landing page. I want the first message my users see to be powerful.
I don’t want to just ask them the question and they could choose their answers, I want to also market to them, I want to also promote our services.
Let’s go ahead and add a text widget, something like, hey, or just start off with — Now remember, we’re not going to have their first name yet — before they interact, we’re not going to have their first name.
So I’m not going to do anything first name related, so thanks for stopping by, ResetIV is — So thanks for stopping by, using some social proof identity, ResetIV has provided over 15,000 IV hangover treatments, with over 90% of our first-time clients rating us five stars.
I’m pretty happy with this opening line. Maybe we’ll add a drop of typing and we’re going to add our quick question.
And the quick question is going to be how many minutes does it take for any treatment to completely cure a severe hangover, okay?
And even embedded in this question is sort of marketing like I’m implying that one of our treatments could not only cure a hangover, it could completely cure a hangover, it could completely cure a severe hangover, and it could do it quickly.
Then we’re going to maybe do — maybe I’ll prompt like contest, right?
How many minutes does it — how many minutes do you think it takes for an IV treatment to completely — for an IV — for a hangover IV treatment to completely cure a severe hangover?
All right, we’re going to save this as an attribute, which is going to be called minutes answer, let’s say.
You know if we’re not sure if we can ever use this – I’ve to click this new attribute, sorry, minutes answer.
I’m not sure if I’m going to use it or not, but we’re going to have it –let’s say, there’s a variable anyway. I’m going to add an answer. So the first answer will be 45 minutes.
And now I could associate it with the right page, right?
I could associate it with the wrong answer page, incorrect answer page. Another answer will be 90 minutes or let’s say, we’ll call this 19 minutes.
This will be the right answer page. All right, this goes to the correct answer page and add one more, let’s say, ninety minutes, an hour and a half.
90 minutes and this will go also to the incorrect page. And you see how helpful it is to have these pages built out already.
So I have 2 of them going to incorrect answer, one of them going to correct answer, okay?
And that’s going to be the end of this bot flow.
Because no matter what I add now, if I go and add a form widget or an image widget or a gallery widget, no one will ever see that, because all three of these answers will lead a person to a different page of the bot flow.
So there’s no need and no point in adding anything else.
