Below is a transcript of the Chatbot Marketing Training Course by Customers.ai and Isaac Rudansky, of Adventure Media. Get the full course here and become a Messenger marketing master.

Howdy chatbot fans and welcome back.

Let’s take a look at bot analytics in Customers.ai, and we’ll see the information that Customers.ai provides us from a data analysis perspective.

So back here in Customers.ai, we’re going to go and click on Bot Analytics. It’s the last option under audience insights.

And I’m going to see a few different interesting charts and graphs.

So I have total contacts, new contacts, conversions, sessions.

On the left-hand axis is the number, the volume, and on the bottom axis, on the x-axis, is the date. And that’s the same for all of these charts.

In the upper right-hand corner of the dashboard, I have a date widget and a date picker and I could change the date range, similar to any other date range picker you’ve ever seen.

And let’s say I go for the last 90 days, I click apply, I’ll see these graphs update and change.

So total contacts, very simply, is the total number of individual contacts in my Customers.ai database.

So in my example, we see that we have June 30th being the beginning of where we started to adding contacts.

And if I hover over, it’ll show me, at each interval, the number of contacts in the system. So we went from 887 to a 1,101 etc. You know going on from there.

New contacts just shows the number of new contacts, very simple, being added to the system.

And it’s not an aggregate, it’s not a total number of contacts, so — whereas with total contacts each segment, I’ve been increasing with new contacts.

There have been somewhat some more spikes in certain time periods where there were more contacts and then we dropped off a little bit.

So the new contacts chart is really helpful if you want to know how certain campaigns you’re running are performing when you tie those back to the dates those campaigns have run.

Conversions is if you’re using forms and you’re tracking specific answers to specific form questions as a conversion.

This will show you the total number of conversions. 43 conversions on June 2nd, hover over any interval, you can see the individual data point.

And under sessions, it’s just the total number of bot sessions, conversations that have happened with the bot.

So I see the 21st of July, we had 2,300 sessions. It was a big jump.

And again, I could always just change my date range around.

I usually look at the last seven days, or yesterday if I’m looking at it more regularly.

And these charts will obviously update and you’ll see how that information looks in that date range. So that’s bot analytics.

There’s nothing to export here, but it’s a great place to come and see how things are performing, how many contacts you’re getting.

If you’re doing Facebook Messenger marketing through Customers.ai for your clients and if you have clients who absolutely should be doing this, these are some great charts and graphs that will help you show the effectiveness and the productivity of the work you’re doing on their behalf.

So that’s audience insights, contacts, audiences, forms, bot analytics.