Fashion Case Study
How shortyLOVE Generated 22% More Klaviyo Flow Revenue with Accurate Visitor Identification
shortyLOVE, a handbag brand designed by a luxury brand powerhouse designer, turned to Customers.ai to increase the efficiency of every marketing dollar spent and increase conversions of online shoppers who visited their store.
They discovered that the industry’s most accurate identity resolution platform added 22% incremental revenue at 7.75x Return on Investment in the first 60 days.
The Results
22%
Incremental Revenue Lift
67%
Unique Open Rate
11%
Click-Through Rate
7.75x
ROI
“We’ve seen marked improvement across performance KPIs since launching Customers.ai.
We went from incremental revenue lift despite deliverability issues to clean, actionable data that has accelerated email orders and helps us capitalize across our PR and marketing opportunities.
shortyLOVE can now confidently invest in acquisition channels like Meta and Google because Customers.ai anonymous visitor identification can capture and convert those opportunities.”
Tools Used
Accurate Visitor Identification
Identify new shoppers and known customers when they visit the site to power actionable segments, remarketing and insights.
Klaviyo Integration
Increase flow volume and customer engagement beyond Shopify and Klaviyo’s standard capabilities.
Data Quality Test
Customers.ai anonymous visitor ID delivered 77% Accuracy Rate — 3x higher than alternatives tested.