Fashion Case Study

How shortyLOVE Generated 22% More Klaviyo Flow Revenue with Accurate Visitor Identification

shortyLOVE, a handbag brand designed by a luxury brand powerhouse designer, turned to Customers.ai to increase the efficiency of every marketing dollar spent and increase conversions of online shoppers who visited their store.

They discovered that the industry’s most accurate identity resolution platform added 22% incremental revenue at 7.75x Return on Investment in the first 60 days.

The Results

22%

Incremental Revenue Lift

67%

Unique Open Rate

11%

Click-Through Rate

7.75x

ROI

Rob Grossberg, COO, shortyLOVE

We’ve seen marked improvement across performance KPIs since launching Customers.ai.

We went from incremental revenue lift despite deliverability issues to clean, actionable data that has accelerated email orders and helps us capitalize across our PR and marketing opportunities.

shortyLOVE can now confidently invest in acquisition channels like Meta and Google because Customers.ai anonymous visitor identification can capture and convert those opportunities.”

Tools Used

Accurate Visitor Identification

Identify new shoppers and known customers when they visit the site to power actionable segments, remarketing and insights.

klaviyo integration

Klaviyo Integration

Increase flow volume and customer engagement beyond Shopify and Klaviyo’s standard capabilities.

Data Quality Test

Customers.ai anonymous visitor ID delivered 77% Accuracy Rate — 3x higher than alternatives tested.