Mentionlytics
Success Story
Mentionlytics wanted to improve their outreach sequences to potential customers without risking their email deliverability or wasting capacity on disinterested prospects.
They used B2B by Customers.ai to identify high-intent visitors to their website. With Customers.ai’s Signs of Life Detector, they were able to reach these contacts with timely emails that matched their interests.
30% increase
8x increase in
Their Story
Empowering businesses to learn how they’re truly seen
Mentionlytics is a powerful Social Media Monitoring platform that empowers businesses to track and analyze how their company is being discussed online.
They help businesses of all sizes, public figures, and non-profits follow reviews, news articles, forum posts about themselves and their products. Mentionlytics also tracks conversation on social media channels like X, Facebook, TikTok, LinkedIn, Reddit, and elsewhere.
Their cutting edge implementation of AI and intuitive reporting tools make understanding and acting on this information easier than ever.
Their Goal
Pump up the volume on the sales funnel
Mentionlytics had successfully grown their web traffic and knew they had an appealing pitch to prospective customers but hadn’t been able to reach their target audience with the speed and precision they desired.
They wanted to work efficiently, targeting parties who had taken actions that demonstrated awareness of and interest in Mentionlytics already.
Their Solution
Website visitor identification and CRM integration
Mentionlytics implemented the Website Visitor ID X-Ray pixel on pages with the high user interest.
Using B2B by Customers.ai, they were able to identify names, business emails, domains, and revenue of visitors.
This valuable information has empowered them to send targeted, engagement driving emails.
Their Success
8x email engagement rates
- Mentionlytics massively boosted email engagement, seeing an 8x increase in click rates.
- With the Signs of Life Detector, Mentionlytics saw down funnel open rates of 90% and click rates of 20%.
Solutions Used
There are many visitor identification tools and plenty of B2B prospecting platforms, but Customers.ai is the only platform that has combined the marketing efficiency of knowing exactly who is visiting your website with the marketing intelligence about visitors’ business profiles.
And what’s really unique about Customers.ai is that, not only does it provide the visitor identification and B2B contact and company profile, but it lets us segment our most interested visitors, and then act on this data with effective, AI-personalized emails, ensuring we reach our ideal customers with irresistible messaging and offerings.
