Customers.ai and Step Labs Collaborate to Drive Exceptional Results for Kineon
Kineon, a leader in health and wellness technology, sought to enhance its digital marketing strategy by capturing more high-intent leads and converting them into revenue. To achieve this, they partnered with Customers.ai and Step Labs.
This collaboration leveraged advanced data enrichment, audience segmentation, and targeted engagement strategies to significantly boost Kineon’s ROI in a short period.
The Challenge
Kineon was facing a common yet critical challenge: while they were successfully driving traffic to their website, the majority of visitors were not converting into leads or sales.
The company’s existing marketing tools were insufficient in identifying and engaging high-intent visitors effectively. Kineon needed a solution that could:
Request 1.
Identify High-Intent Visitors
Kineon wanted to capture and enrich data on the visitors who showed strong purchasing intent, particularly those landing on specific high-value pages.
Request 2.
Improve Engagement
With better insights, Kineon aimed to engage these visitors through personalized email marketing campaigns.
Request 3.
Increase ROI
The ultimate goal was to convert these engaged visitors into paying customers, driving a significant increase in revenue.
The Solution
Solution 1.
Anonymous Website Visitor Identification
Using Customers.ai’s pixel, Kineon was able to capture the contact information of up to 25% of their website visitors and provided the necessary tools and analytics to further enrich this data, ensuring that Kineon had detailed profiles of their most valuable leads.
Solution 2.
Audience Segmentation and Signal Detection
Together, the teams developed sophisticated audience segmentation based on the landing pages visitors accessed. This allowed Kineon to categorize visitors by intent and tailor their engagement strategies accordingly.
Solution 3.
Targeted Engagement Strategies
Step Labs employed their Conversion Rate Optimization (CRO) expertise to enhance Kineon’s website and email campaigns. By analyzing user behavior and optimizing high-intent landing pages, Step Labs streamlined the user journey, leading to increased engagement and higher conversion rates. This approach ensured that Kineon effectively communicated with their most interested prospects, boosting both conversions and ROI.
Product Page designed by Step Labs
Customers.ai Klaviyo Integration for Kineon
Revenue Results
The results of the collaboration were immediate and impressive:
- Increased Revenue: In the first month alone, Kineon generated an additional $13.2K in revenue directly attributable to the targeted email campaigns in just over 30 days! This represented a 576% ROI on their investment in the collaboration.
- High Intent Visitors captured on PDP: Step Labs created excellent Product Detail Pages, where Customers.ai captured contacts and converted them into revenue via email flows.
$127.7K
Customers.ai Contact Purchase Value
312
Number of Purchases
$21.4K
Revenue Post-Email Sync
$13.2K
Revenue Post-Email Send