Every Online Marketing Tool You Need to Know About

When it comes to online marketing, there is no shortage of awesome tools. You have your choice of tools not only for analytics, but also for content marketing, conversion rate optimization, email marketing, social media marketing, search, and more.

But the sheer number of available tools can also be downright intimidating. Where should you start?

Every year, Scott Brinker’s Marketing Technology Landscape has proven to be THE place to find just about every possible technology solution – all 3,874 of them. Brinker’s “supergraphic” compiles the logos of every marketing technology provider into six categories: advertising and promotion; content and experience; social and relationships; commerce and sales; data; and management.

But the team at Smart Insights felt inspired to provide their own take on a marketing tools infographic (see it below). Rather than compiling thousands of tools (including plenty of donkeys), the infographic highlights more than 100 of the most popular (the unicorns!) online marketing tools that businesses of any size can use (rather than tools that only the biggest brands with huge marketing budgets can afford).

Online Marketing Tools - Unicorn Only

The infographic breaks down some of the most popular online marketing tools in a different way, where it’s based on goals like:

  • Reaching your target audience.
  • Generating leads and shares.
  • Converting visitors and maximizing customer value.
  • Engaging your existing customers or audience.

Many of these tools free or low-cost-so bookmark this article, come back, and research at your leisure. You won’t need every tool here. Just choose the ones that will help your company achieve its biggest goals.

Without further delay, here are more than 100 online marketing tools you need to know about to help fuel your company’s online marketing strategies and marketing success. You can use these tools to gain more insights about your target audience, existing customers, website, and marketing investments.

Analytics, Organic Search Optimization & Paid Search Marketing Tools

1. Site Audience Comparison

  • SimilarWeb
  • Alexa
  • Google Analytics
  • Experian

2. Digital Analytics Tools

  • Google Analytics
  • Google Analytics Premium
  • Adobe Analytics
  • Kissmetrics
  • MixPanel

3. SEO Keyword Analysis

  • Google AdWords Keyword Planner
  • Google Trends
  • SEMrush
  • Bing Ads
  • Übersuggest

4. SEO Rank Checking

  • Google Search Console
  • Moz
  • Advanced Web Ranking
  • Searchmetrics
  • SEMrush

5. SEO Site Crawling

  • Screaming Frog
  • Google Search Console
  • Bing Ads
  • XML-Sitemaps.com
  • Yoast

6. SEO Backlink Analysis

  • Bing Ads
  • Google Search Console
  • Majestic
  • Moz Open Site Explorer
  • LinkResearchTools

7. AdWords Paid Search Analysis

8. Influencer Outreach and Management

  • Followerwonk
  • BuzzStream
  • Traackr
  • Onalytica
  • Lithium

9. Data Management Platforms and Audience Targeting

  • Cxense
  • Krux
  • Neustar
  • Oracle
  • Adobe Audience Manager

Content Marketing & Website Engagement Tools

10. Page Engagement Tools

  • Hotjar
  • Clicktale
  • Crazy Egg
  • Tealeaf

11. Content Management Systems

  • Sitecore
  • Adobe Experience Manager
  • Acquia
  • Oracle WebCenter

12. Blogging Tools

  • WordPress
  • HubSpot
  • Movable Type
  • ExpressionEngine
  • Drupal

13. Content Curation and Authoring Tools

  • Curata
  • Evernote
  • Feedly
  • Scoop.it
  • Cronycle

14. Landing Page Creation and Testing Tools

  • Unbounce
  • LeadPages
  • Instapage
  • ion interactive
  • Optimizely

15. Digital Asset Management

  • Adobe Experience Manager
  • Venngage
  • Wistia
  • Vimeo
  • Uberflip
  • Placeit

16. On-site Push Notifications

  • Hello Bar
  • BrightInfo
  • Evergage
  • Bounce Exchange
  • SaleCycle

Ecommerce & Conversion Optimization Tools

17. Personalization for Ecommerce

  • Evergage
  • Barilliance
  • Marketizator
  • SaleCycle
  • Monetate

18. Ecommerce Cart Recovery

  • Cloud.IQ
  • SaleCycle
  • Optilead
  • Fresh Relevance
  • Pure360

19. A/B and Multivariate Testing Tools

  • Convert
  • Visual Website Optimizer
  • Optimizely
  • Oracle Maxymiser
  • SiteSpect

20. Ecommerce Management

  • Magento
  • Woo Themes
  • Shopify
  • PrestaShop
  • Actinic

21. Product and Customer Review Tools

  • Trustpilot
  • Feefo
  • Yotpo
  • Bazaarvoice
  • Reevoo

22. Call Tracking

  • Infinity
  • Convirza
  • ResponseTap
  • CallTrackingMetrics
  • CallRail

23. Live Chat

  • Olark
  • Liveperson
  • Tawk.to
  • LiveChat
  • TouchCommerce

Social Media, CRM & Email Marketing Tools

24. Social Media Publishing Focus

  • HootSuite
  • Buffer
  • SproutSocial
  • FalconSocial

25. Social Media Listening Focus

  • SocialMention
  • Talkwalker Alerts
  • BuzzSumo
  • Sysomos

26. Social Media Campaign Tools

  • Shortstack
  • Stackla
  • Spredfast
  • Woobox
  • Pagemodo
  • Tabfoundry

27. Online Customer Service Tools

  • Zendesk
  • Customers.ai
  • Help Scout
  • Get Satisfaction
  • Freshdesk
  • Juphy
  • Groove

28. Marketing Cloud, CRM and Campaign Management Tools

  • HubSpot
  • Marketo
  • SalesForce
  • Oracle Marketing Cloud
  • Adobe Marketing Cloud

29. Email Service Providers and Marketing Automation Services

  • MailChimp
  • Constant Contact
  • Get Response
  • Infusionsoft
  • Act-On

29. Facebook Tools for Messenger Marketing

30. Email Marketing Optimization Tools

  • SurveyMonkey
  • Polldaddy
  • Typeform
  • Hotjar
  • Confirmit

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Originally posted in : Inc.com

1 thought on “Every Online Marketing Tool You Need to Know About”

  1. Carter Hostelley

    Hi Larry, just a heads-up that “Compete” in the Site Audience Comparison category was (unfortunately) shut down a while ago. ; )

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