2026 Ecommerce Email Benchmarks Report

CustomersAI analyzed Klaviyo email marketing data to reveal benchmarks and blueprints of the most effective brands.

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Ecommerce Retention Data

Fresh data collected from 600+ brands’ Klaviyo accounts and 700 million DTC emails sent.

DTC Email Benchmarks

What’s a good click rate? Revenue per email sent? Flow contribution? It’s here.

Ecommerce Trends

Learnings from Klaviyo accounts by engagement and revenue by vertical.

Growth Opportunities

Actionable insights from the most effective ecommerce email programs’ structure and habits.

The Data Reveals DTC Trends and Opportunities for Growth in 2026

From an official Klaviyo partner for email marketing analysis and optimization

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