Last-Minute Black Friday Marketing Tips
Quick wins and actionable tips you can clone for your ecommerce and online store today.
Last-Minute Marketing Tips for Holiday 2023
A whopping 20% of online sales happen during the holiday season. And consumer spending for Holiday 2023 is expected to show the most growth in online and e-commerce sales.
Experts recommend marketers start planning for the Black Friday + Cyber Monday kick-off to the holiday season as early as September. And no doubt your campaigns are off to a promising start.
But real ones know that magic can happen at any time. One campaign can awaken even the most fatigued audience. One optimization can cut through the noise of the most crowded marketplace.
Some of the best things happen at the last minute (your gift list will back us up on this). And we’ve assembled actionable data and ecommerce experts to share high-impact and non-obvious tips in a holiday guide for capitalizing on the season — before, during and after the Cyber Five.
You’ll learn how top-selling DTC and ecommerce brands:
- Restore high-converting remarketing audiences despite iOS 17 and the end of cookies
- Tap into your customer data to increase sales from those most likely to buy
- Craft offers and messaging that excite and entice shoppers
- Maximize affiliate and influencer partnerships to boost holiday season reach and sales
- Leverage predictive AI and analytics to increase conversions and AOV
- Design programs that turn drive-by holiday shoppers into recurring customers