Email marketing guide

2025 Email Marketing Hot Takes: What’s In, What’s Out, and What’s Next

75+ insights from your favorite email pros

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The Boldest Predictions from the Best in the Industry

Email marketing is evolving – fast. AI-driven personalization, smarter automation, and first-party data are redefining how brands connect with their audience. Meanwhile, batch-and-blast emails are officially dead, inboxes are too crowded, and customers expect more. The brands that win in 2025 will be the ones that embrace smarter segmentation, real-time data, and human-first messaging.

This guide brings together insights from 30+ top email experts to break down what’s working in 2025 and what’s not – so you can stay ahead, adapt faster, and drive real results.

Here’s a preview of what’s inside: 

  • Personalization is getting smarter—AI is making 1:1 messaging at scale a reality.
  • Newsletters are making a comeback—but only when they deliver real, high-value content.
  • Inbox shopping is here—AMP technology is making it possible to sell directly inside emails.

With over 75+ insights from email marketing experts like Jimmy Kim, Aaron Orendorff, Melanie Balke, Neil Patel, and more, we guarantee you will be reading this guide again and again.

What’s Inside: The Email Playbook for 2025

  • Learn how top brands are using AI, automation, and first-party data
  • See what’s actually working (and what’s failing) for brands
  • Discover how brands are moving to true 1:1 messaging at scale
  • Find the email trends that matter (hello plain text emails)
  • No fluff, just strategies you can apply to your own campaigns today
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