Live BFCM Marketing Hackathon Series: Session 1 Stand Out & Win Attention Starts in
Live BFCM Marketing Hackathon Series — 🗓 Oct 22 / Oct 29 / Nov 4 at 10 AM PT/1 PM ET
Quick Wins to Stand Out & Convert Attention in the Holiday Rush
Stop the scroll — Block the bounce — Convert in the clutch — It’s game time
Join top DTC growth experts for lightning-rounds of the high-impact, low-lift tactics any Shopify operator can launch fast and see immediate BFCM results … with lasting impact.
Everyone who signs up gets live access and replays.
Only live attendees can win prizes.
What’s the BFCM Marketing Hackathon?
Session 1: Stand Out & Win the Attention Game
October 22
Learn creative, high-leverage ways to cut through the noise, capture shoppers’ attention, and remember your brand when it’s time to buy.
→ Tactics to boost visibility and engagement before the season peaks.
Session 2: Turn Clicks into Customers
October 29
The experts reveal fast-acting conversion strategies to turn browsers into buyers, optimize on-site experiences, and maximize every visit.
→ Real campaigns, proven tests, and data-driven wins that launch in days.
Session 3: Ignite Loyalty & Multiply Lifetime Value
November 4
Discover the experts’ strategies to turn first-time shoppers into repeat customers through retention plays that last long after Cyber Monday.
→ Because the most memorable brands build a raving fanbase.
Your BFCM Problems
- Your brand’s drowned out by the competition.
- Driving traffic is expensive and doesn’t convert.
- Customers don’t come back after holiday purchases.
...Solved
- Stand Out: Clever ways to break through the noise and earn attention.
- Convert Attention: Innovative ways to turn browsers into buyers.
- Increase LTV: Post-purchase experiences that turn buyers into raving fans.
Meet the BFCM Marketing Hackathon Leaders
Larry Kim
CEO
CustomersAI
Larry Kim is the founder and CEO of CustomersAI, the award-winning identity resolution platform that maximizes ecommerce conversion and LTV. He’s been named Search Marketer of the Year from PPC Hero, Search Engine Land, and the US Search Awards. He received the Barry M. Portnoy Immigrant Award for high-tech entrepreneurship in 2019 and also special recognition from the United States Senate & House of Representatives.
Sarah Kang
Sr. Technology Partnership Manager
Gorgias
Sarah works at the intersection of partnership and sales in the ecommerce ecosystem. With a focus on building strong partner networks, launching high impact integrations that move the needle for brands and driving strategic go-to-market motions. She is passionate about turning partner alignment into real results and creating value that sticks for partners and customers.
Erik Christiansen
CEO & Co-Founder
Justuno
Erik is a 20-year ecommerce and marketing technology veteran, founding Justuno in 2011 and bootstrapping it into a leading conversion automation platform used by thousands of brands worldwide. A lifelong builder and operator, Erik co-founded Sierrasnowboard in 2005 (acquired in 2010) and Webchalet (acquired 2017). Today, as CEO of Justuno, he continues to help brands unlock their full revenue potential through The Revenue Formula, a proven playbook that simplifies website conversion.
Joel Biery
Co-founder
KapturBox
Launched in April 2021 out of a college dorm room, KapturBox powers customer retention for some of the fastest growing brands in the world: 7 & 8 Figure DTC Brands, VC & PE backed startups with strong retail presence leveraging DTC to fuel omnichannel growth, and bootstrapped DTC brands relying on customer retention to compete on an increasingly uneven playing field.
Maryna Hradovich
Co-Founder & COO
Maestra
Maryna Hradovich, a visionary GTM leader with a proven track record of driving growth and scaling businesses. Key architect in transforming Semrush from a startup to IPO, achieving $300M+ in annual revenue. Now Co-founder of Maestra, a cutting-edge marketing platform helping e-commerce brands boost retention, personalization, and revenue. Specializes in growth strategies and customer engagement, empowering DTC brands to achieve sustainable success in competitive markets.
Sarah Skolnik
Agency Partnerships Manager
Okendo
Sarah Skolnik is the Agency Partner Manager at Okendo, leveraging over 2.5 years of expertise in the partnerships field. Previously, Sarah was the Senior Partnerships Manager at Prismfly, a CRO, Development and Design agency, where she successfully built and nurtured relationships with leading agency and technology partners.
Michael Epstein
Co-Founder and Co-CEO
PostPilot
Michael is a 25 year ecom veteran, founding his first company in 2000 and bootstrapping it to 8 figures before exiting to private equity. He then served as a private equity operating partner, working on or running over a dozen 8 & 9 figure ecommerce brands, most recently as CMO of a $200M ecommerce portfolio of aftermarket automotive brands. As Co-Founder and Co-CEO of PostPilot, a direct mail automation platform for ecommerce, he now helps thousands of brands unlock a new growth channel in direct mail.
Erin Watt
Sr. Tech Partner Manager
Triple Whale
Erin Watt is a Senior Tech Partner Manager at Triple Whale, where she builds strong partner relationships and brings a few years of tech industry experience to her role. Based in Toronto, Ontario, she loves embracing all four seasons (yes, even winter) and is now sharing her favourite outdoor adventures with the newest (and tiniest) member of her family, her baby daughter.
Chris Ayan
Head of Marketing
Treet
Chris is the Head of Marketing at Treet, where he leads brand, growth, and storytelling for one of the most innovative companies in ecommerce and sustainability. At Treet, he’s shaping the future of sustainable commerce, proving that profitability and circularity can thrive together. Based in Oakland, Chris balances startup life with surfing, jiu-jitsu, and exploring California’s coast with his wife and kids.
Live BFCM Marketing Hackathon Series — 🗓 Oct 22 / Oct 29 / Nov 4 at 10 AM PT/1 PM ET
Watch On-Demand
Everyone who signs up gets live access and replays.
Only live attendees can win prizes.