Section 4.5: Viewing Leads & Creating Audiences in MobileMonkey

In this video we're going to review where to find the contacts in your MobileMonkey database and take a look at how to create audience segments.

Common ways to segment an audience include segments based on criteria like:

• Demographics – age, race, location, gender, language
• Location – local businesses can segment by the area they serve, and campaigns can be sent at an appropriate time of day  
• Behaviors – such as job, purchase behavior, search behavior
• Interests – likes, pursuits, fandom
• Psychographics – personality, values, opinions, attitudes, and lifestyle