Combining AI & First-Party Data for Better E-Commerce Advertising

AI has changed the way the world sees and processes data. E-commerce is a world full of data points. In this talk, see how using AI and first-party data has filled the gap left by the cookie, and provided e-commerce merchants with exciting new opportunities: Using generative AI for quicker and easier ad creative turnaround, building smarter audience targeting and product segments that improve your conversion rates, and leveraging advanced optimization techniques to get the most out of your ad spend.