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Global Growth Marketing Virtual Summit

Advanced Lead Generation Strategies for 2019

This summit is specifically designed for B2B & B2C demand and lead generation growth. Learn how to fill up your pipeline and close more deals with growth marketing taught by AWS, Pinterest, DocuSign, The Muse and more of the fastest growing brands.

Featuring case studies from:

Master the proven process of filling up the leads pipeline and closing more deals

Here’s what you will learn at the summit

  • Turning Your Website Into a Lead Generation Machine
  • How to Drive Bottom-of-Funnel Results from Your Blog
  • Dot Circle
    How to Harness the Power of Personas for Radically Relevant B2B Marketing
  • Dot Circle
    How This Startup of the Year Accelerated User Acquisition Growth 18x in 10 Months
  • Dot Circle
    Growth Case Study [Lead Generation]: Samsung & Secret Growth Hacks Revealed


Author of "Hooked: How to Build Habit-Forming Products"

New product development now encompasses the world of psychology, humanities, neuroscience, and behavior change. You have to work smarter and keep up with the latest research. There is no replacement for being at events like this.

Cat Lee
Startup Coach & Angel investor, Former Head of Growth @ Pinterest

Growth marketing is an ever-evolving industry. Events like this energize me because the latest tools and strategies are being shared by industry leading experts.

Forbes Top 10 Marketer

Facebook organic has drastically decreased over the years but adding MobileMonkey Facebook Messenger marketing chatbots is the one thing you’ll do this year that will drive the most engagement.

It amplifies your Facebook advertising, content reach and customer service. Put these monkeys to work for you ASAP.


  • How Product-Market Fit Drives Growth
  • How to Drive Optimization, Personalization & Explosive Growth with Analytics
  • Dot Circle
    How Top Performing Marketers are Winning with Customer Journeys
  • Dot Circle
    Driving Explosive Growth from Your Email
  • Dot Circle
    2019 Mobile SEO & AI Trends: How to Stay Ahead of the Competition
  • Dot Circle
    The Winning Growth Formula: Aligning Marketing, Sales & Customer Success
  • Dot Circle
    Driving Activation, Adoption & Retention at Scale
  • Dot Circle
    The Growth Marketing Strategies, Tools, and Tactics of 2019


Growth Marketing Summit • November 8, 2018 | Facebook Ads Summit • Jan 16, 2018

  • The growth playbooks fast-growth startup founders & CEOs use
  • The metrics that actually drive growth & how to accurately measure them
  • How to build & scale your products and systems for growth
  • Why product marketing is your secret weapon for scaling up!

Summit Agenda

Neil Patel, Neil Patel Digital

​Neil Patel's Top 7 Growth Marketing Toolbox Picks for 2019

​Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

Joei Chan, Head of Content at Linkfluence

How to Improve Your Brand and Product with AI-Powered Social Listening

As customers all constantly sharing what they think online, social media has become a customer insights goldmine for businesses. But with billions of posts published every day, it's almost mission impossible to sift through complex webs of data and draw meaningful conclusions on your own.

Joei Chan, Head of Content at Linkfluence, will share how leading brands like McDonald's, L'Oréal, and Danone stay ahead by tracking online conversations and using AI to understand real-time customer choice and expectations to give them more of what they want. 

From measuring the impact of your product launch to identifying upcoming market trends, learn how AI-powered social listening breaks down complicated data to inform your branding and marketing decisions.

Jeff Chang, Growth Tech Lead at Pinterest
Abhishek Kumar, Driver Growth Lead at Uber
Ariel Yoffie, Senior Product Manager at Iterable

Unicorn Panel: Best Practices for Acquiring, Engaging, & Retaining Customers at Scale

​The truth is, some products just aren’t built for growth. You can take advantage of every growth lever in your arsenal and still not hit the numbers you’re shooting for. That’s why growth marketing thought leaders recommend - strongly recommend - building your products for growth from the ground up. In this session, you’ll learn how Uber, Slack, and Pinterest share their best performing marketing channels to acquire, engage and retain customers at scale.

​​​Marcela De Vivo, Digital Marketing Analyst & Speaker at SEMrush

How to Fill your Funnel with High-Quality Leads from Search

Wondering what new tips and hacks you can use to skyrocket your traffic and increase your leads from search?

In this session, we'll discuss:

1. How to optimize your site content to capture Position Zero

2. How to use search data to create content more likely to earn top rankings

3. How to build a content strategy based on user search intent

4. How to find opportunity gaps in your search strategy to beat your competitors

Learn how to earn top results that will prime you for voice search, increase your traffic, and fill your sales funnel with highly qualified leads that convert.

​​​​NIR EYAL, Author of "Hooked: How to Build Habit-Forming Products”

Q&A: How To Use Consumer Psychology and Neuroscience To Influence Buyers

​Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.

​​​​​Massimo Chieruzzi, CEO at AdEspresso

5 Non-obvious, Data Backed, Ways to Get More Leads with Facebook Ads

​Facebook Advertising has become one of the best channels to acquire leads through paid advertising. A lot has already been said on how to do lead generation on Facebook Ads... and very often it's totally wrong. In this session, we'll analyze 5 ways to get more leads on Facebook, all backed by data from our own experiments and our $1bn+ ads database.

​​Melissa Matlins, VP Marketing at The Muse

​The Winning Growth Formula: Aligning Marketing & Sales

​​Melissa has spent the last 15 years building marketing teams and tech companies in San Francisco and New York. Today, as VP Marketing at The Muse, Melissa leads marketing and growth teams as they build the ultimate destination for the next gen workforce to research companies and careers.


​​​Practical Chatbot Blueprints For B2C Customer Acquisition

​​Isaac Rudansky, CEO of AdVenture Media Group, is widely considered to be an industry-leading expert on all matters related to pay per click advertising, online traffic acquisition and conversion rate optimization. As an educator, Isaac has over 91,000 paying students enrolled in his full-length online courses, and his beginners guide to Google AdWords has been watched by over 850,000 students.

​LARRY KIM, MobileMonkey CEO & Co-founder, Top Author on Medium

​Top 3 B2B Growth Marketing Lead Generation Hacks

​So what’s a growth marketer to do in 2019 and beyond? In this session, Larry Kim reveals his analysis of the 3 key growth marketing channels where he's focusing in 2019. Learn the growth marketing hacks and strategies which will yield the greatest return for least amount of effort over the next 1-2 years.

​​Amelia Ibarra, Director of Marketing at SaaStr
Joyce Chuang, Director, Inbound Marketing Campaigns at DocuSign
Conor Lee, Founder & CEO at HipLead

​The Ultimate B2B Growth Playbook - Everything You Need to Know to Hit Your Numbers in 2019

​Growth marketing is nothing if not dynamic. Year-by-year, month-by-month, and sometimes (like after a Google algorithm update) week-by-week the whole industry can completely change. In this hyper-competitive space, you simply have to stay up-to-date on what B2B growth strategies and tactics still work, what ones don't, and what new-kid-on-the-block best practices are worth learning. Thankfully, we've done the hard work for you on that front (through painful but rewarding trial-and-error). The final version of the 2019 growth playbook is waiting for you. Come pick it up!

​​​Virginia Nussey, Director of Content Marketing at MobileMonkey

​Growth Hacking the B2B Big 4: Email, Webinars, Ads & Content Updated for Lead Gen in 2019

​If you're a B2B marketer, you've nailed your essential marketing playbook: content, email, webinars, and ads. But it's nearly 2019 and these old tactics are showing their wear. Learn the growth hacks that are giving new life to B2B marketing staples. Get secrets for more event sign-ups and more participating attendees. See how to get better open rates and grow your list faster. Expect more qualified leads and better CPAs with the B2B growth hacks revealed at this session.

Nadya Khoja, Chief Growth Officer at Venngage

​Achieving 10x Growth: Best Practices for Building an A-Team

​Many marketers and founders are looking for the silver bullet tactic or strategy that will be the missing key to achieving massive online growth. No matter which channel you are trying to scale, the tactics that work for one company will likely not be completely transferable to yours. Instead, you need to think about how you can impact the foundations of growth- which is the people at your company.

​Ali Tajsekandar, Founder & CEO at Wishpond

Setting Up a Scalable Growth Engine

In this presentation, you will learn about different stages most companies go through as they grow, including reaching product-market fit, organic growth, searching for scalable growth, and scale. This presentation is based on Wishpond’s own experiences and will include specific strategies and tactics for achieving predictable growth and scale.

Bonus Sessions

​Steli Efti

​AMA: The CEO’s Playbook For Hiring, Growth Marketing & Growth Channels

​Lindsey Morando

​Why 98% Of Your Blog Visitors Aren’t Taking Action (And How To Make Sure They Do)

​Mark Organ

​How To 10X Revenue From Influencers & Brand Advocates


​The 1% Content Strategy: How To Beat 99% of the Content Strategies

Braulio Medina

Top Linkedin Growth Hacks for Customer Acquisition in 2019 and Beyond


Acquisition, Activation & Retention

  • Growth Process & Experimentation
  • Growth Teams, Mindset & Metrics
  • Product Marketing & Management
  • Onboarding & Engagement
  • Check
    Referral Growth & Network Effects
  • Check
    Lessons from World’s Fastest Growing Companies

Organic & Performance Marketing

  • Inbound & Outbound Optimization
  • The Future of SEO, PPC & Content Marketing
  • 2018 Trends: Mobile, Blockchain, GDPR
  • Chatbots, Machine Learning & AI
  • Check
    Social Advertising & Video Marketing
  • Check
    Data Driven Optimization & A/B Testing

B2B & Enterprise Growth

  • B2B Growth Strategies & Channels for 2018
  • Sales Enablement & Account Based Marketing
  • C-level Growth Perspective (VP Growth, CMO, CEO)
  • Building an Enterprise Growth Team
  • Check
    Next Generation Tools to Unlock Customer Insights
  • Check
    Brand Marketing: PR & Influencer Strategies

Meet Your Hosts


Larry founded MobileMonkey in 2017 after seeing the need for a product that enables marketers to engage with customers via mobile messaging platforms. He assembled the founding team, raised a seed financing round and today focuses on product and marketing strategy.

Prior to MobileMonkey, Larry was the founder and CTO of WordStream, the world’s leading provider of PPC marketing software, employing hundreds of people and managing approximately a billion dollars for thousands of customers worldwide.

Larry was named “Marketer of the Year” by Search Engine Land, the US Search Awards, and PPC Hero. He studied Electrical Engineering at the University of Waterloo in Canada and has a 4-year-old and a newborn who keep him busy.

Growth Marketing Conference

Vasil is a growth marketing and startup event entrepreneur, who has produced over 500 in-person and virtual events, as well as built a 90K+ network of tech entrepreneurs and marketers.

Growth Labs Academy

Clayton is an author, speaker and founder of a number of marketing brands. Marketing Director and managing partner of numerous successful online marketing brands.

He’s been in the digital marketing, coaching, personal branding and search engine optimization industry for over 10 years.

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