{"id":3316,"date":"2023-08-26T21:42:57","date_gmt":"2023-08-26T21:42:57","guid":{"rendered":"https:\/\/customers.ai\/members\/?page_id=3316"},"modified":"2023-09-04T05:30:45","modified_gmt":"2023-09-04T05:30:45","slug":"peter-kell","status":"publish","type":"page","link":"https:\/\/customers.ai\/members\/ai-marketing-summit-2023\/peter-kell\/","title":{"rendered":"Peter Kell"},"content":{"rendered":"<h1 style=\"text-align: center;\">Using AI to Scale Video Sales Letters (VSLs) for Digital Advertising<!--EndFragment--><\/h1>\n<p style=\"text-align: center;\">Peter Kell, Founder of VSL.ai<\/p>\n<p>[tcb-script src=&#8221;https:\/\/fast.wistia.net\/assets\/external\/E-v1.js&#8221; async=&#8221;&#8221;][\/tcb-script]<span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"Peter-Kell@2x\" data-id=\"3284\" src=\"https:\/\/customers.ai\/members\/wp-content\/uploads\/2023\/08\/Peter-Kell@2x-e1693082207316.jpeg\" style=\"aspect-ratio: auto 360 \/ 360;\" pagespeed_url_hash=\"725724293\" onload=\"pagespeed.CriticalImages.checkImageForCriticality(this);\" width=\"150\" height=\"150\" data-width=\"150\" data-height=\"150\" data-init-width=\"360\" data-init-height=\"360\" loading=\"lazy\"><\/span><\/p>\n<p>Video sales letters (VSLs) are a powerful marketing tool that can be used to generate leads and sales. However, creating high-quality VSLs can be time-consuming and expensive to personalize at scale. Learn how we\u2019re using generative AI to stop paying for costly copywriters and start rapidly churning out winning split-test ad variations for your cold traffic campaigns.<!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using AI to Scale Video Sales Letters (VSLs) for Digital Advertising Peter Kell, Founder of VSL.ai [tcb-script src=&#8221;https:\/\/fast.wistia.net\/assets\/external\/E-v1.js&#8221; async=&#8221;&#8221;][\/tcb-script] Video sales letters (VSLs) are a powerful marketing tool that can be used to generate leads and sales. However, creating high-quality VSLs can be time-consuming and expensive to personalize at scale. Learn how we\u2019re using generative &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/customers.ai\/members\/ai-marketing-summit-2023\/peter-kell\/\"> <span class=\"screen-reader-text\">Peter Kell<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":62,"featured_media":0,"parent":3231,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using AI to Scale Video Sales Letters (VLSs) for Digital Advertising - Peter Kell - Customers.ai Summit Members<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using AI to Scale Video Sales Letters (VLSs) for Digital Advertising - Peter Kell - Customers.ai Summit Members\" \/>\n<meta property=\"og:description\" content=\"Using AI to Scale Video Sales Letters (VSLs) for Digital Advertising Peter Kell, Founder of VSL.ai [tcb-script src=&#8221;https:\/\/fast.wistia.net\/assets\/external\/E-v1.js&#8221; async=&#8221;&#8221;][\/tcb-script] Video sales letters (VSLs) are a powerful marketing tool that can be used to generate leads and sales. However, creating high-quality VSLs can be time-consuming and expensive to personalize at scale. Learn how we\u2019re using generative &hellip; Peter Kell Read More &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/customers.ai\/members\/ai-marketing-summit-2023\/peter-kell\/\" \/>\n<meta property=\"og:site_name\" content=\"Customers.ai Summit Members\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-04T05:30:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/customers.ai\/members\/wp-content\/uploads\/2023\/08\/Peter-Kell@2x-e1693082207316.jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/customers.ai\/members\/ai-marketing-summit-2023\/peter-kell\/\",\"url\":\"https:\/\/customers.ai\/members\/ai-marketing-summit-2023\/peter-kell\/\",\"name\":\"Using AI to Scale Video Sales Letters (VLSs) for Digital Advertising - Peter Kell - Customers.ai Summit Members\",\"isPartOf\":{\"@id\":\"https:\/\/customers.ai\/members\/#website\"},\"datePublished\":\"2023-08-26T21:42:57+00:00\",\"dateModified\":\"2023-09-04T05:30:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/customers.ai\/members\/ai-marketing-summit-2023\/peter-kell\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/customers.ai\/members\/ai-marketing-summit-2023\/peter-kell\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/customers.ai\/members\/ai-marketing-summit-2023\/peter-kell\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/customers.ai\/members\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI Marketing Summit 2023\",\"item\":\"https:\/\/customers.ai\/members\/ai-marketing-summit-2023\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Peter Kell\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/customers.ai\/members\/#website\",\"url\":\"https:\/\/customers.ai\/members\/\",\"name\":\"Customers.ai Summit Members\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/customers.ai\/members\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/customers.ai\/members\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/customers.ai\/members\/#organization\",\"name\":\"Customers.ai Summit Members\",\"url\":\"https:\/\/customers.ai\/members\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/customers.ai\/members\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/customers.ai\/members\/wp-content\/uploads\/2023\/07\/Logo-customers-blue-lg.png\",\"contentUrl\":\"https:\/\/customers.ai\/members\/wp-content\/uploads\/2023\/07\/Logo-customers-blue-lg.png\",\"width\":550,\"height\":75,\"caption\":\"Customers.ai Summit Members\"},\"image\":{\"@id\":\"https:\/\/customers.ai\/members\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Using AI to Scale Video Sales Letters (VLSs) for Digital Advertising - Peter Kell - Customers.ai Summit Members","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Using AI to Scale Video Sales Letters (VLSs) for Digital Advertising - Peter Kell - Customers.ai Summit Members","og_description":"Using AI to Scale Video Sales Letters (VSLs) for Digital Advertising Peter Kell, Founder of VSL.ai [tcb-script src=&#8221;https:\/\/fast.wistia.net\/assets\/external\/E-v1.js&#8221; async=&#8221;&#8221;][\/tcb-script] Video sales letters (VSLs) are a powerful marketing tool that can be used to generate leads and sales. 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