{"id":3314,"date":"2023-08-26T21:31:05","date_gmt":"2023-08-26T21:31:05","guid":{"rendered":"https:\/\/customers.ai\/members\/?page_id=3314"},"modified":"2023-09-04T05:32:44","modified_gmt":"2023-09-04T05:32:44","slug":"mati-ram","status":"publish","type":"page","link":"https:\/\/customers.ai\/members\/ai-marketing-summit-2023\/mati-ram\/","title":{"rendered":"Mati Ram"},"content":{"rendered":"<h1 style=\"text-align: center;\">Combining AI &amp; First-Party Data for Better E-Commerce Advertising<!--EndFragment--><\/h1>\n<p style=\"text-align: center;\">Mati Ram, CEO at AdScale<\/p>\n<p>[tcb-script src=&#8221;https:\/\/fast.wistia.net\/assets\/external\/E-v1.js&#8221; async=&#8221;&#8221;][\/tcb-script]<span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"mati-ram\" data-id=\"3279\" src=\"https:\/\/customers.ai\/members\/wp-content\/uploads\/2023\/08\/mati-ram.jpeg\" style=\"aspect-ratio: auto 800 \/ 800;\" pagespeed_url_hash=\"725724293\" onload=\"pagespeed.CriticalImages.checkImageForCriticality(this);\" width=\"150\" height=\"150\" data-width=\"150\" data-height=\"150\" data-init-width=\"800\" data-init-height=\"800\" loading=\"lazy\"><\/span><\/p>\n<p>AI has changed the way the world sees and processes data. E-commerce is a world full of data points. In this talk, see how using AI and first-party data has filled the gap left by the cookie, and provided e-commerce merchants with exciting new opportunities: Using generative AI for quicker and easier ad creative turnaround, building smarter audience targeting and product segments that improve your conversion rates, and leveraging advanced optimization techniques to get the most out of your ad spend.<!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Combining AI &amp; First-Party Data for Better E-Commerce Advertising Mati Ram, CEO at AdScale [tcb-script src=&#8221;https:\/\/fast.wistia.net\/assets\/external\/E-v1.js&#8221; async=&#8221;&#8221;][\/tcb-script] AI has changed the way the world sees and processes data. E-commerce is a world full of data points. In this talk, see how using AI and first-party data has filled the gap left by the cookie, and &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/customers.ai\/members\/ai-marketing-summit-2023\/mati-ram\/\"> <span class=\"screen-reader-text\">Mati Ram<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":62,"featured_media":0,"parent":3231,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Combining AI &amp; First-Party Data for Better E-Commerce Advertising - Mati Ram - Customers.ai Summit Members<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Combining AI &amp; First-Party Data for Better E-Commerce Advertising - Mati Ram - Customers.ai Summit Members\" \/>\n<meta property=\"og:description\" content=\"Combining AI &amp; First-Party Data for Better E-Commerce Advertising Mati Ram, CEO at AdScale [tcb-script src=&#8221;https:\/\/fast.wistia.net\/assets\/external\/E-v1.js&#8221; async=&#8221;&#8221;][\/tcb-script] AI has changed the way the world sees and processes data. E-commerce is a world full of data points. In this talk, see how using AI and first-party data has filled the gap left by the cookie, and &hellip; Mati Ram Read More &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/customers.ai\/members\/ai-marketing-summit-2023\/mati-ram\/\" \/>\n<meta property=\"og:site_name\" content=\"Customers.ai Summit Members\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-04T05:32:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/customers.ai\/members\/wp-content\/uploads\/2023\/08\/mati-ram.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/customers.ai\/members\/ai-marketing-summit-2023\/mati-ram\/\",\"url\":\"https:\/\/customers.ai\/members\/ai-marketing-summit-2023\/mati-ram\/\",\"name\":\"Combining AI & First-Party Data for Better E-Commerce Advertising - Mati Ram - Customers.ai Summit Members\",\"isPartOf\":{\"@id\":\"https:\/\/customers.ai\/members\/#website\"},\"datePublished\":\"2023-08-26T21:31:05+00:00\",\"dateModified\":\"2023-09-04T05:32:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/customers.ai\/members\/ai-marketing-summit-2023\/mati-ram\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/customers.ai\/members\/ai-marketing-summit-2023\/mati-ram\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/customers.ai\/members\/ai-marketing-summit-2023\/mati-ram\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/customers.ai\/members\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI Marketing Summit 2023\",\"item\":\"https:\/\/customers.ai\/members\/ai-marketing-summit-2023\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mati Ram\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/customers.ai\/members\/#website\",\"url\":\"https:\/\/customers.ai\/members\/\",\"name\":\"Customers.ai Summit Members\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/customers.ai\/members\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/customers.ai\/members\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/customers.ai\/members\/#organization\",\"name\":\"Customers.ai Summit Members\",\"url\":\"https:\/\/customers.ai\/members\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/customers.ai\/members\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/customers.ai\/members\/wp-content\/uploads\/2023\/07\/Logo-customers-blue-lg.png\",\"contentUrl\":\"https:\/\/customers.ai\/members\/wp-content\/uploads\/2023\/07\/Logo-customers-blue-lg.png\",\"width\":550,\"height\":75,\"caption\":\"Customers.ai Summit Members\"},\"image\":{\"@id\":\"https:\/\/customers.ai\/members\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Combining AI & First-Party Data for Better E-Commerce Advertising - Mati Ram - Customers.ai Summit Members","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Combining AI & First-Party Data for Better E-Commerce Advertising - Mati Ram - Customers.ai Summit Members","og_description":"Combining AI &amp; First-Party Data for Better E-Commerce Advertising Mati Ram, CEO at AdScale [tcb-script src=&#8221;https:\/\/fast.wistia.net\/assets\/external\/E-v1.js&#8221; async=&#8221;&#8221;][\/tcb-script] AI has changed the way the world sees and processes data. 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