Digital Marketing

About a month ago I wrote a post titled “Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks […]

In June of 2021, Google announced they would sunset cookies come 2023. Sure they delayed it a few times but

It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling

2024 has already been a big year of change for ecommerce marketers. Major email providers like Google and Yahoo! have

For most of us, heading into a new year means taking a look back. While somewhat counterintuitive, looking back often

Loyalty. It’s something all brands dream of. It’s the goal and it’s often the key to success.  Don’t believe me?

According to the IBM Global AI Adoption Index, around 35% of businesses are already diving headfirst into the world of

As we head into the new year, marketers are racing to the finish line and getting their plans set for

With 97% of potential customers exiting a website before reaching the shopping cart, understanding pre-cart abandonment is essential.  These visitors

Today I’m going to show you how to build a digital marketing funnel so you can attract your ideal prospects,

Every marketer needs the right tools in order to succeed in running marketing campaigns. Here’s a list of every marketing